Everything you need to know about email marketing
Guides, strategies, and tactics for building a world-class email program. From Klaviyo setup to advanced automations, we cover it all.
Klaviyo
What is Klaviyo and why ecommerce brands use it
An introduction to the platform built for ecommerce.
How to set up a Klaviyo back-in-stock flow for UK brands
A step-by-step build with UK benchmarks, SMS setup, and PECR/GDPR compliance tips.
Klaviyo winback flows: timing, discounts and benchmarks
Re-engage lapsed customers with timing rules, discount escalation and UK benchmarks.
How to Set Up a Klaviyo Post-Purchase Flow for UK Ecommerce Brands
A step-by-step guide to building a Klaviyo post-purchase flow that drives repeat orders, reviews and loyalty for UK ecommerce brands.
How to Warm Up a New Klaviyo Sending Domain (UK Guide)
A step-by-step UK guide to warming a new Klaviyo domain safely, hitting Gmail and Yahoo sender rules, and keeping emails out of spam.
How to Set Up RFM Segmentation in Klaviyo for UK Ecommerce Brands
A practical guide to building RFM segments in Klaviyo, defining customer groups, and triggering retention flows to lift revenue and protect margins.
How to Set Up a Branded Sending Domain and DMARC in Klaviyo (UK Guide)
Step-by-step guide for UK ecommerce brands to configure a Klaviyo branded sending domain and DMARC to meet Gmail, Yahoo and Microsoft sender rules.
Why Your Klaviyo Emails Go to Spam and How to Fix Deliverability (UK Guide)
A practical UK guide to fixing Klaviyo deliverability: authentication, list hygiene, sunset flows, and the benchmarks that keep emails out of spam.
How to A/B Test Klaviyo Email Subject Lines for Higher Open Rates
A practical guide to A/B testing subject lines in Klaviyo, with UK ecommerce benchmarks, sample sizes and step-by-step setup for campaigns and flows.
How to Set Up a Klaviyo Sunset Flow to Clean Your List and Protect Deliverability (UK Guide)
Step-by-step guide to building a Klaviyo sunset flow that re-engages or suppresses inactive subscribers to protect UK ecommerce email deliverability.
How to Build a Klaviyo Engaged Segment and Sending Strategy for UK Ecommerce
Learn how to segment your Klaviyo list by email engagement, set send cadences by tier and protect UK deliverability with a sunset flow.
How to Segment by Predicted CLV in Klaviyo (UK Guide)
A practical UK guide to building Klaviyo predicted CLV and churn-risk segments to target high-value customers and drive repeat purchases.
Klaviyo Single vs Double Opt-In for UK Ecommerce Brands: PECR, Deliverability and List Growth
How UK ecommerce brands should choose between single and double opt-in in Klaviyo to balance PECR/GDPR consent, deliverability and list growth.
How To Set Up A Klaviyo Replenishment Flow With The Right Timing (UK Guide)
Learn how UK ecommerce brands can build a Klaviyo replenishment flow, time it to your reorder cycle, and use predictive analytics to drive repeat sales.